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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

sugarcrm

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Company
Rolustech makes the software you bought earn its keep
Enterprise · Ai · Saas

Rolustech makes the software you bought earn its keep

A CRM is easy to buy and surprisingly hard to make useful. Rolustech has built a business in the awkward space between the software demonstration and the working day.

crm · sugarcrmRead →
Legend
Clare Dorrian Trusts the Data - and Saves a Seat for Instinct
Executive · Operator

Clare Dorrian Trusts the Data - and Saves a Seat for Instinct

The SugarCRM CMO began as a translator between business and technology. Decades later, she still works in the productive space between two camps: evidence and imagination.

clare-dorrian · sugarcrmRead →
Legend
Jennifer Zember Is Teaching Old Research to Answer New Questions
Executive · Operator

Jennifer Zember Is Teaching Old Research to Answer New Questions

After two decades in B2B software, the Atlanta marketing executive has arrived at a deceptively human problem: companies keep forgetting what their customers already told them.

jennifer-zember · b2b-saas-marketingRead →
Company
SugarCRM Put AI in Its Name. Now It Has to Make Salespeople Love CRM.
Ai · Saas · Enterprise

SugarCRM Put AI in Its Name. Now It Has to Make Salespeople Love CRM.

The 22-year-old CRM company has renamed itself around a bet: sales software should stop asking reps for updates and start telling them where the money is hiding.

sugarai · sugarcrmRead →