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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

studio-monitors

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Company
Genelec Quit Half Its Business to Build Speakers That Tell the Truth
Hardware · Consumer · Enterprise

Genelec Quit Half Its Business to Build Speakers That Tell the Truth

A flawed two-week prototype became a 340-speaker order. Then the Finnish company walked away from half its business, bet on active monitoring, and turned the room itself into part of the product.

studio-monitors · active-loudspeakersRead →
Company
The Speaker Company That Went Bankrupt - Then Put the Studio Back in the Living Room
Hardware · Consumer · Enterprise

The Speaker Company That Went Bankrupt - Then Put the Studio Back in the Living Room

M&K Sound helped popularize the powered subwoofer, disappeared into bankruptcy, and returned with the same stubborn proposition: your home theater should tell the truth about the mix. Here is what survived, what it costs, and what builders can borrow.

mk-sound · miller-kreiselRead →
Company
The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom
Hardware · Consumer · Media

The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom

A former Boeing engineer built a mixer he could drop off a table, priced it for people who play bars for beer money, and turned durability into a business model. Here is how Mackie kept selling ruggedness while the audience moved from the stage to the bedroom.

mackie · loud-audioRead →