How a Texas mountain-lodge sports bar turned cold beer, scratch kitchens, and franchisee ambition into one of the highest-grossing brands in casual dining.

An independent bar, rotating street-food traders, wall-to-wall screens and a signature comedy night — Big Belly Hall packs a full evening into a single South Bank room that holds 150 and starts at a £250 minimum spend.
Perry Gershon is the CEO of FTN (For The Numbers) Network, the fantasy-sports, sports-betting and DVOA data company he bought into and now leads. A Yale-trained molecular biophysicist who spent 25 years as a heavyweight commercial real estate lender, he opened one of New York City's first sports bars in 1987, then walked away from finance to run twice for Congress in New York's 1st District. In late 2023 he took the helm of FTN and led a $3M seed round, betting that the numbers behind sports are a business as much as a pastime.