Perry Gershon runs a company called FTN. The letters stand for "For The Numbers," which is either a mission statement or a confession, depending on how you feel about spreadsheets. FTN sells data, projections and analysis to people who play fantasy sports and bet on games - the kind of customer who wants to know a quarterback's expected value before he wants to know the score.
Gershon did not build FTN. He bought into it. In late 2023 he acquired a majority stake from founder Kevin Adams, took the CEO chair, and within two months had closed a seed round of more than $3 million, with backing that included a Techstars fund. Adams stayed on as chief strategy officer and joined the board. The handoff was clean. The math, fittingly, worked out.