A century after Mary See's face first went on the box, the California chocolatier remains Warren Buffett's favorite lesson in what a brand is worth.
Mike's Hot Honey is a Brooklyn-based food brand that makes honey infused with chili peppers - a sweet-and-spicy condiment for pizza, fried chicken, cheese and more. Founded by Mike Kurtz in 2010 after he discovered chili-infused honey at a Brazilian pizzeria, the company pioneered the hot honey category in the United States and now sells through more than 30,000 retail locations and 3,000-plus restaurants. Led by CEO Matt Beaton since 2015, it has grown from a one-man operation at Paulie Gee's pizzeria into a nationally distributed brand with an estimated $40 million in annual revenue.
Dokkaebier is an Oakland-based craft brewery brewing Asian-inspired beers that fold ingredients like kimchi culture, yuzu, lemongrass, Szechuan peppercorns, galangal and bamboo leaves into familiar styles. Founded in 2020 by beverage-industry veteran Youngwon Lee and named after the mischievous, drink-loving spirits of Korean folklore, the company set out to build a more representative craft beer scene while making flavors that stand out. Its lineup - led by the experimental Kimchi Sour and the approachable Yuza Blonde - is sold direct-to-consumer online and has been distributed across California and beyond.