specialty-food
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See's Candies
A century after Mary See's face first went on the box, the California chocolatier remains Warren Buffett's favorite lesson in what a brand is worth.
Mike's Hot Honey
Mike's Hot Honey is a Brooklyn-based food brand that makes honey infused with chili peppers - a sweet-and-spicy condiment for pizza, fried chicken, cheese and more. Founded by Mike Kurtz in 2010 after he discovered chili-infused honey at a Brazilian pizzeria, the company pioneered the hot honey category in the United States and now sells through more than 30,000 retail locations and 3,000-plus restaurants. Led by CEO Matt Beaton since 2015, it has grown from a one-man operation at Paulie Gee's pizzeria into a nationally distributed brand with an estimated $40 million in annual revenue.
Matt Beaton
Matt Beaton is CEO of Mike's Hot Honey, the Brooklyn-based chili-infused honey brand he built with college friend Mike Kurtz. He joined in 2015 when the company was pulling in $100,000 a year, and grew a one-SKU business into a roughly $40 million operation stocked in more than 30,000 retail stores and 3,000 restaurants. He came out of brand-management jobs at Wrigley and PUR Water and an MBA from Kellogg, and now runs the classic case study for what happens when you refuse to launch a second product.
Dokkaebier
Dokkaebier is an Oakland-based craft brewery brewing Asian-inspired beers that fold ingredients like kimchi culture, yuzu, lemongrass, Szechuan peppercorns, galangal and bamboo leaves into familiar styles. Founded in 2020 by beverage-industry veteran Youngwon Lee and named after the mischievous, drink-loving spirits of Korean folklore, the company set out to build a more representative craft beer scene while making flavors that stand out. Its lineup - led by the experimental Kimchi Sour and the approachable Yuza Blonde - is sold direct-to-consumer online and has been distributed across California and beyond.