sparkling-water
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Bevi: Why truck water when the building has a tap?
Bevi turns the office water cooler into a small beverage factory. Its bet is that the easiest way to retire a disposable bottle is to offer a drink people would rather pour.
HOPWTR Sold the Beer Ritual Without the Beer - Then Big Beer Bought In
Two overworked dads wanted the cold-can reward without the next-day tax. Six years later, their functional hop water sits nationwide - and inside Constellation Brands' beer portfolio.
The Sparkling Water That Learned to Drink Like a Beer
Rambler built a mineral-water company around an unlikely observation: a can of water can belong at the bar, the trailhead and the backyard cooler if it has enough taste, texture and personality.
Juicero
Juicero was a San Francisco hardware startup that built a Wi-Fi-connected, $699 cold-press juicer paired with proprietary single-serving produce packs sold by subscription. Backed by roughly $118.5 million from Kleiner Perkins, Google Ventures, and Campbell Soup's venture arm, it became a Silicon Valley cautionary tale in 2017 after Bloomberg showed the packs could be squeezed by hand just as effectively as the machine. The company suspended sales in September 2017. The juicero.com domain now hosts an unrelated sparkling-water brand revived in 2025.