social-selling
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The Advisor Has Two Audiences: The Client and Compliance
Hearsay made social posts, texts and calls usable at the scale of a financial firm. Its clever trick was to let an advisor sound like a person while giving the institution a record it could defend.
The Jewelry Party Learned to Use a Link
Stella & Dot built a jewelry business in other people's living rooms. The living room has shrunk to a phone screen, but the wager is the same: a recommendation from someone you know can make a necklace feel worth trying on.
Trapit Put the Company in the News Feed
A news reader born in the same research lab as Siri became a tool for salespeople with something useful to say. The difficult part was learning when to let the machine stop talking.
EveryoneSocial Spent 14 Years Turning the Employee Repost Into an Enterprise Growth Channel
Corporate social posts are easy to ignore. EveryoneSocial built a business on the wager that employees can travel farther - if companies give them useful content, room for a human voice and numbers the CFO can inspect.
RateS
RateS was a Singapore-born, Indonesia-focused social commerce platform that let anyone - housewives, students, small shop owners - start an online business with no inventory and no upfront capital. The app sourced products directly from suppliers and handled warehousing, logistics, payments and financing, while its network of micro-entrepreneurs handled sales through their social networks. Spun out of the foreign-exchange startup RateX, RateS grew to more than 500,000 resellers across Indonesia's tier-2 and tier-3 cities before being acquired by e-commerce enabler SIRCLO in 2023.
Nimble CRM
Nimble CRM is a relationship-focused customer relationship management platform built for small businesses and teams. Founded by CRM pioneer Jon Ferrara — the co-founder of GoldMine Software — Nimble integrates deeply with Microsoft 365 and Google Workspace to automatically enrich contact records, manage sales pipelines, and enable AI-powered prospecting. With transparent single-plan pricing at $24.90/user/month, Nimble positions itself as the smart, simple alternative to complex enterprise CRM systems, serving 10,000+ customers worldwide.