An online karaoke business became an enterprise AI company by following the expensive part of its own success. Now iKala sells the plumbing behind smarter searches, marketing decisions and everyday work.
NOBODY built a social-first agency around an unfashionable idea: the client should get the credit. The quieter move was turning online noise into intelligence executives can actually use.

From the Xbox introduction to the age of synthetic consensus, David Low has made a career of finding the human decision hiding inside a flood of technology, data and fashionable jargon.
The Chicago software company made order out of feeds, comments and customer complaints. Its next act is harder: prove that social data is enterprise intelligence - and that the premium price, acquisitions and painful reset are worth it.