snowboarding
(3)
Snow-Forecast knows a mountain has three kinds of weather
Rain in the village. Snow at the summit. Snow-Forecast built a business around the difference - and learned that useful forecasts need a business model, too.
X Games sold the big moment. Now it sells the whole season.
The action sports institution has turned individual daredevils into teammates and cities into franchises. Its first league season offers a glimpse of the business behind the tricks.
Nitro Snowboards
Nitro Snowboards is a rider-owned snowboard company founded in 1990 in Seattle by Tommy Delago and Sepp Ardelt. Exclusively focused on snowboarding for 35+ years, Nitro designs and sells snowboards, boots, bindings, splitboards, outerwear, bags and accessories to riders worldwide. Known for innovations such as the mini-disc binding system, the TLS lacing system and early splitboard and asymmetric-camber designs, the brand builds most of its hardgoods development out of Oberammergau, Germany, and runs its board, binding and graphics work from Salt Lake City, Utah, while remaining independent and privately held.