snowboarding
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Tevis Houston and the three-hour problem
A department closure and the prospect of a three-hour commute pushed Tevis Houston to rethink work. Friends Everywhere grew from that practical question into a creative business built around the people inside brands.
Knut Eliassen
Knut Eliassen is a Norwegian-American snowboarder turned marketing executive who serves as Chief Marketing Officer at Nitro Snowboards. Born in Minneapolis to a Norwegian father and a Minnesotan mother, he won a USASA national boardercross title at 15, moved to Norway at 16, and rode professionally for Nitro while completing a business degree at Handelshoyskolen BI. He joined Nitro in 2005 as a rider and rep, became the brand's global team manager, and worked his way up through sports marketing, marketing director, and VP of global marketing roles before being named CMO in 2025. Based in Salt Lake City, he oversees brand, media, social, video, and team departments for Nitro and L1 Outerwear, has produced and appeared in snowboard films including Hyped!, Boom, The Bad Seeds, and the documentary 28 Winters, and hosts Nitro's ten-part Learn To Snowboard tutorial series. His stated goal is simple: get more people onto snowboards.
David Lokshin
David Lokshin is the co-founder and CEO of Trace, an AI sports video company that places an autonomous camera on the sideline of youth games and hands each player a personalized highlight reel. He started the company in 2011 as AlpineReplay, a side project with his father Anatole, building GPS sensors that tracked skiers and snowboarders, then pivoted the same data-and-camera engine into team sports. A Harvard applied-math graduate who began his career trading FX options at Barclays, Lokshin describes Trace as 'the creator and keeper of memories.' The company has raised roughly $71.8M through a Series C and employs around 130 people from its Austin base.
Curtis Herbert
Curtis Herbert is an independent iOS developer and the solo founder behind Slopes, the Apple Design Award-winning app skiers and snowboarders use to track their days on the mountain. He spent nine years growing it from a $10,600 side project into a million-dollar business, documenting every revenue chart and hard lesson in public through his Slopes Diaries and Slopes Dev newsletter. He runs Breakpoint Studio out of Boulder, Colorado, and treats indie app development like a craft, taking cues from web businesses rather than other apps.