smart-tv
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Roku Sold the Box Cheap - Then Bought the Most Valuable Seat in Your Living Room
Roku won television by treating the streaming player as a ticket, not the show. Its cheap hardware bought a place on more than 100 million home screens - and turned a canceled Netflix project into an advertising and distribution machine Fox now wants to own.
The TV Company That Started Selling You the Sun
Skyworth spent three decades becoming a top global TV brand. Now it is quietly betting the next three on putting solar panels on Chinese roofs - and the math is starting to favor the panels.
Samba TV
Samba TV is a television technology and data company that builds software embedded directly into smart TVs to measure what households actually watch in real time. Using its patented automatic content recognition (ACR) technology, it turns anonymized, opt-in viewing across broadcast, cable, OTT and streaming into audience insights and cross-screen advertising tools that marketers and broadcasters use to plan, target and measure campaigns. Founded in 2008 by former BitTorrent employees and headquartered in San Francisco, Samba TV operates across roughly 24 smart TV brands and tens of millions of devices worldwide.
Witbe
Witbe is a French-American technology company that automates the testing and monitoring of video services the way real viewers actually experience them. Using its Witbox robots and software suite, Witbe runs continuous, non-intrusive tests on real devices - set-top boxes, smart TVs, phones, streaming sticks - across any network, measuring Quality of Experience (QoE) rather than backend Quality of Service. Founded in 2000 and listed on Euronext Growth, it serves more than 300 operators, broadcasters, and OTT providers in over 50 countries, and in 2025 launched Witbe Agentic AI to let teams script and run video tests using natural language.
Xperi Inc.
Xperi Inc. (NYSE: XPER) is a San Jose-based entertainment technology company whose work hides in plain sight inside the devices people already own. Through its DTS, HD Radio, TiVo and IMAX Enhanced brands, Xperi puts immersive sound in living rooms, smart software on televisions, broadcast and streaming radio in cars, and personalized discovery across pay-TV and IPTV platforms. Spun out of Xperi Holding Corp in 2022 as the product-focused half of the business, the company now reaches hundreds of millions of devices worldwide while pivoting its growth toward a media platform built around TiVo OS and the connected car.