sleep-products
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The Spanish Tailor Who Lost Fashion - Then Built a Home-Goods Portfolio for the Amazon Age
Fast fashion broke Newlux's original business. Marketplaces gave the Alicante family company a second act - and a practical blueprint for turning old manufacturing instincts into modern consumer brands.
Saatva Took the Mattress Store Online - Now It Plans to Build 60 of Them
The digital mattress pioneer built its name by skipping the showroom. Its next act is a national network of Viewing Rooms, tighter control of American manufacturing, and a bet that restorative sleep can be sold as wellness.
The Bedding Company That Turned a Sheet Problem Into a Sleep System
Malouf Home began with two newlyweds, an overpriced set of sheets and a spare bedroom full of inventory. Two decades later, it is trying to own the whole sleep system - from the fabric touching your skin to the app-controlled machinery under the mattress.
The Mattress Giant That Wants to Own the Whole Night
Somnigroup already makes the mattress and owns much of the store that sells it. Now the company is reaching deeper into sleep technology and the supply chain - a bet that the winner in bedding will control more than a brand name.
The 145-Year-Old Sleep Machine Hiding Inside America’s Mattress Aisle
Sealy began with compressed cotton in a Texas workshop. Today its real product is a carefully engineered compromise - support, pressure relief and price - sold through nearly every route a mattress can take to a bedroom.