shopper-marketing
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The Agency That Put Nine Specialists on One Leash
Pavone Group's bet is that a holding company can behave like a neighborhood agency: nine specialist shops, one shared bench, and a bulldog that doubles as an operating philosophy.
The Agency That Starts Before the Ad
MarketVision built a business by noticing the moment before a campaign begins: when a frozen biscuit feels like guilt, insurance feels like homework, or public-health advice feels impossible to ask. Its answer is to listen first - and let culture change the brief.
The Agency That Puts the Shopping Cart Inside the Big Idea
Ignite2X makes campaigns for the awkward distance between liking a brand and buying it. Its best work turns pens, cheese and charcuterie into measurable reasons to move.
The 13-Person Agency That Helped Move $250 Million
Marketing SI makes an unusual promise: think like the client, work inside the team, and let the numbers decide whether the idea was clever.
Competitive Edge puts the package in the media plan
From cable infomercials to the grocery cart, this California agency has widened its remit while keeping a sales-minded streak. Its proposition: make the brand, the advertising and the shopping moment work together.
Troy Yung Has Spent 30 Years Following the Shopper to the Shelf
From Kraft Foods to 6Degrees and now Godin Productions, Troy Yung’s career traces a practical argument: marketing gets interesting where strategy meets the physical world.
The 'Where to Buy' Button Grew Up and Learned to Talk to Robots
PriceSpider spent 20 years turning a little 'Where to Buy' button into a business. Now, rebranded as Wayvia, it is wagering that the next shopper won't be a person at all - it will be an AI agent doing the buying.
The Company That Turned the Checkout Line Into a Media Channel
Mars United Commerce spent 50 years learning how people actually shop. In 2024, Publicis paid a reported $600 million to own that knowledge.
The Ad Agency That Refuses to Choose Between Fame and the Checkout Line
Blue Chip built its reputation in the overlooked territory between the big brand idea and the moment somebody buys. Four decades later, that middle ground has become the center of modern marketing.
The Company Behind the Shelf Is Building Retail's Operating System
Most shoppers never see Acosta Group. They see the shelf it reset, the sample it served, the product page it repaired and the promotion its data helped price.
Keith Colbourn
Keith Colbourn is a retail marketing executive who has spent his career turning shopping data into loyalty. He is Executive Vice President and Chief Marketing Officer at Total Wine & More, and previously ran loyalty and lifecycle marketing at Target, loyalty and analytics at Safeway, and retailer digital solutions at Quotient Technology (Coupons.com). Earlier roles at dunnhumby, FreshDirect, and The Loyalty Group (now LoyaltyOne) put him at the front of the shift from paper coupons to mobile-first, data-driven customer programs.
Grocery TV
Grocery TV is an in-store retail media platform that helps grocery retailers build, run and monetize digital screen networks at the front end and throughout the store. Operating the largest in-store retail media network for grocery in the U.S., it powers screens across 6,500+ stores through 120+ retailer partners, reaching roughly 1 in 4 Americans (95M+ shoppers weekly). Brands buy campaigns that run at the point of purchase, retailers earn incremental revenue, and Grocery TV supplies the hardware, content management system and measurement tying ad exposure to sales lift.
Momentum Worldwide
Momentum Worldwide is a global experiential marketing agency headquartered in New York that designs and produces brand experiences - live events, sponsorships, activations, retail moments and immersive campaigns - for some of the world's largest brands, including American Express, Coca-Cola, Microsoft and AT&T. Founded in 1987 and long part of the Interpublic Group network (now under Omnicom following IPG's 2025 acquisition), it employs roughly 1,300-2,000 people across offices worldwide and has been named a US experiential agency of the year multiple times.