
On his birthday in July 2017, Ashot Iskandarian left his software job to build Shopmonkey. The wager joined a childhood love of cars to a question he and his wife kept asking: who would this business help?
A parts-counter shortcut became a business spanning repair information, shop management and customer marketing. Mitchell 1’s enduring idea is that a good mechanic should spend less of the day looking things up.
Parking got Way.com into drivers’ phones. Now it wants to handle the wash, the tow and the repair shop - a bigger business with a very physical test of trust.
The Phoenix software company started with an electronic medical record for trucks. A decade, 5,000-plus shops and $6.5 billion in annual commerce later, it is betting that the repair ledger can become an early-warning system.