Alyce built corporate gifting around a small act of surrender: let the recipient choose. Now part of Sendoso, its story offers a useful lesson in selling, software, and the danger of assuming you know someone’s taste.
A box of coffee is easy to admire and awkward to automate. Postal turns gifts, swag, and direct mail into a trackable business workflow - and its 2025 acquisition by Sendoso gives that workflow a larger home.

A bark on a sales call became a dog toy, then a product, then a company. Sendoso's co-founder has spent a decade turning small observations into a system for earning attention.