
He spent two decades learning how large systems fail, then built Horizon3 to make companies attack themselves on purpose. His wager is simple: in cybersecurity, reassurance is cheap and proof has to be renewed.

An engineer learned to sell security without selling fear. At Pentera, Aviv Cohen used category language, cartoons, a children’s book, and one memorably put-upon goat to make continuous security testing easier to remember.

From Pepsi and video games to firewalls and attack surfaces, the engineer-turned-marketer has made a specialty of translating risks people cannot see into choices they can act on.

The SCYTHE founder’s career runs from Cold War childhood curiosity to Army communications, national-security research and a cheerful campaign to make cyber defense more measurable - unicorn headband included.
H. Alper Memis is the Co-Founder and CEO of Picus Security, the company that pioneered Breach and Attack Simulation (BAS) technology. A mathematician-turned-financial-analyst-turned-cybersecurity-CEO, Memis co-founded Picus in 2013 in Ankara, Turkey alongside two university friends — combining a rare background in sovereign debt management, financial risk, and a CFA designation with the mission to replace assumption-based security with continuous, evidence-based defense validation. Under his leadership, Picus has raised $80M in total funding (including a $45M Series C in 2024), serves 500+ enterprise customers including Mastercard, Visa, and Vodafone, and has simulated over one billion cyberattacks.