ModSquad started as an avatar hangout in Second Life. Fifteen years later it is a 10,000-Mod global network moderating communities and answering support tickets for the NFL, EA, and Spotify - without ever having raised a dollar.
Linden Lab is the San Francisco company behind Second Life, the user-built virtual world it launched in 2003. More than two decades on, the platform still runs a multimillion-dollar creator economy where residents design avatars, sell virtual goods, host live events and trade in Linden Dollars - a quiet, persistent metaverse that predates the word itself.