sandbox-seeding
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OwnBackup built a business on the undo button
The cloud kept running. Your records could still vanish. OwnBackup turned that gap into a data protection business that Salesforce eventually bought.
GRAX Wants Your Salesforce Backup to Do a Second Job
The Boston software company built an undo button for Salesforce. Its bigger wager is that yesterday’s CRM records can become today’s cleanest fuel for analytics and AI - without asking customers to surrender custody of their data.
Prodly
Prodly is a Palo Alto-based software company that builds DevOps automation for Salesforce, focused on the parts of the platform that most deployment tools ignore: configuration data. Its AppOps suite handles release management, sandbox seeding, automated regression testing, data migration and compliance reporting so admins and developers can move CPQ, Revenue Cloud and other low-code changes between environments without hand-copying records or breaking production. Founded in 2014 by Max Rudman - who previously founded SteelBrick, the product Salesforce acquired and rebranded as Salesforce CPQ - Prodly raised a $10M Series A in 2021 and positions itself as the tool teams add when relational data deployment is the gap other DevOps platforms leave open.