revenue-optimization
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The Quiet Algorithm Behind the Price of a Hotel Room
Before a guest sees a room rate, IDeaS has often weighed the demand, the timing and the cost of saying yes. The Minnesota software company turned an airline math problem into the operating logic of modern hospitality.
Altify
Altify spent two decades turning the judgment of an experienced enterprise seller into repeatable Salesforce workflows. Now independent again, it is betting that AI works best when it knows the method - and the politics - behind a deal.
Probook
Probook is a New York-based startup building an AI operating system for home services businesses, centered on dispatch. Its software overlays existing tools like ServiceTitan to automatically match the right technician to each job, re-optimize the dispatch board in real time, and handle customer intake and messaging. Founded in 2024 by George Eliadis, Lewis Zhang and Ben Cervantez, the company raised $40 million from Andreessen Horowitz and Sequoia Capital and serves hundreds of HVAC, plumbing and electrical contractors across 35+ states.
TripWorks
TripWorks is a New York-based, AI- and business-intelligence-driven booking, automation, and management platform built for tour, activity, and attraction operators. Founded in 2019 by Aaron Fessler and described as 'built by operators for operators,' the platform consolidates online and in-person bookings, reservations, dynamic pricing, digital waivers, staff and resource scheduling, OTA channel management, and marketing automation into a single system. It powers thousands of daily bookings worldwide and, following a $6M Series A in January 2026 led by Spring Mountain Capital, is expanding AI-driven pricing, revenue optimization, and predictive demand tools.
Ruvixx, Inc.
Ruvixx is a San Francisco-based SaaS company that helps licensing, brand protection and compliance teams turn scattered data into recoverable revenue. Its platform centralizes intellectual-property workflows - from lead detection to royalty reporting - pairing AI-driven analytics and OSINT with human expert teams. Trusted by enterprises like Dolby, Adobe, Trimble and Chaos Group, Ruvixx targets the trillion-dollar gap between what brands are owed and what they actually collect.
Totango
Totango is an enterprise customer success and customer-led growth platform that helps companies monitor customer health, reduce churn, and grow recurring revenue. Founded in 2010 and headquartered in New York, it pioneered the customer success software category, connecting all of a company's customer data into a single view so post-sale teams can act on risks and expansion opportunities. In 2024 Totango merged with Catalyst under Great Hill Partners to form a combined customer growth powerhouse used by roughly 600 organizations including SAP, Google, Zoom, and GitHub.
Patrick Morrissey
Patrick Morrissey is the CEO of Altify, a Salesforce-native Strategic Revenue Execution platform serving enterprise teams at companies like AWS, GE HealthCare, and Autodesk. He returned to lead Altify in March 2025 following Gallant Capital Partners' acquisition, having previously served as the company's CMO. A seasoned sales and marketing executive, Morrissey co-founded Simpplr (which raised $131M), led strategic alliances at Salesforce, and served as Chief Growth Officer at HireVue. He is known for championing empathy-driven leadership and a customer-first philosophy across product, sales, and marketing functions.