The booking, automation and business-intelligence platform that tour, activity and attraction operators run their businesses on - built, its founders say, by operators for operators.
Every tour operator knows the particular anxiety of a Saturday morning: the phone ringing while a walk-up customer waits at the desk, a kayak group that hasn't checked in, a channel listing that shows the wrong availability, and a spreadsheet that was accurate an hour ago. TripWorks was founded in 2019 to collapse that chaos into a single screen. The New York company describes its product as an all-in-one booking, automation and management platform for tour, activity and attraction operators - and, pointedly, as software "built by operators for operators."
That framing is not marketing garnish. It describes a design philosophy in which the messy realities of running experiences - perishable inventory, seasonal demand, staff scheduling, waivers, multi-currency payments and a dozen distribution channels - are treated as the core problem rather than an afterthought. In January 2026, investors validated the approach: TripWorks closed a $6 million Series A led by Spring Mountain Capital, capital earmarked to push artificial intelligence and business intelligence deeper into everyday operations.
At its heart, TripWorks is a reservation and point-of-sale engine. Operators sell online through conversion-focused booking widgets and in person at the desk, manage inventory and multiday calendars, take multi-currency payments, issue digital waivers with QR-code check-in, and schedule guides and resources against real capacity. What distinguishes the platform is how much sits on top of that base: dynamic pricing that adjusts rates by demand and season, abandoned-cart monitoring that follows up automatically, and OTA channel management that keeps availability in sync across more than 50 partners including Viator, GetYourGuide, Expedia and Google Things to Do.
Who uses it. The customer base is operators of experiences - air and sea tours, sightseeing and city tours, adventure and outdoor activities, entertainment venues, attractions and educational class providers. Many are small and mid-sized businesses for whom the platform replaces a patchwork of tools. Collectively they push thousands of bookings through TripWorks every day.
The problem it solves. Experiences are perishable: an unsold seat at departure is revenue that never returns. TripWorks attacks that in two directions - filling capacity through smarter pricing, distribution and cart recovery, and reducing the operational drag that keeps small teams from selling in the first place.
"The company is well positioned to be a category leader as AI and BI become core infrastructure for experience-based businesses."Greg Ho, Spring Mountain Capital - on leading the Series A
AI-guided rates that adjust automatically to demand, seasonality and occupancy so perishable inventory sells before departure.
Revenue · 2024An AI agent that handles customer interactions across call, chat and SMS - including automatic call summaries.
AI · 2025Real-time cart monitoring that detects drop-off and follows up automatically to close the booking.
Conversion · 2024Distribution across 50+ integrations - Viator, GetYourGuide, Expedia, Google Things to Do - from a single dashboard.
Distribution · 2023Guide, staff and resource scheduling with digital waivers and QR-code check-in, plus a mobile iOS app for the field.
Operations · 2023Predictive demand and occupancy forecasting that turns booking data into decisions - a growing focus after the raise.
Analytics · 2026The tours-and-activities software market is competitive, with established players such as FareHarbor, Peek Pro, Rezdy, Bokun, Ventrata, Checkfront and Xola all vying to be the operating system for experiences. TripWorks' wager is on depth of automation: rather than treating AI and analytics as bolt-on modules, it embeds dynamic pricing, predictive forecasting, cart recovery and an AI agent into the core workflow. That is the thesis Spring Mountain Capital backed - the idea that AI and business intelligence are becoming default infrastructure for experience-based businesses, not premium extras.
Business model. TripWorks is B2B SaaS. It sells subscription software to operators, typically paired with integrated payment processing and OTA distribution, so revenue scales with bookings, add-on modules and payment volume rather than seat count alone.
Expertise. The company's edge is domain knowledge. Its founding premise - operators building for operators - shows up in the feature set: perishable-inventory pricing, waivers, seasonal calendars and channel sync are the daily texture of running tours, and the platform is organized around them.
Series A (Jan 27, 2026) led by Spring Mountain Capital, with participation from World Media Group. Separately, a $1.5M Qualified Investment came from the New Jersey Innovation Evergreen Fund via Tech Council Ventures. Figures are drawn from public announcements and are approximate.
Aaron Fessler founds TripWorks to build booking and management software for tour and activity operators.
Mobile iOS app, smart scheduling, QR check-in and OTA channel management round out the operator toolkit.
Dynamic pricing, the Lead Center sales flow and abandoned-cart recovery join the platform.
TripWorks introduces its AI agent for call, chat and SMS customer interactions.
Raises a Series A led by Spring Mountain Capital, expands leadership, and is named Travel Tour Platform of the Year.
With fresh capital, TripWorks broadened its senior ranks - adding leaders across operations, finance, product and sales, including an EVP Operations with more than 15 years scaling customer-experience teams and an EVP Finance who has held senior roles at large corporate organizations. The company reported that women now make up half of its leadership team. The stated priorities for hiring mirror the investment thesis: product, engineering and customer success, the three functions closest to operators.
"Built by operators for operators - turning complexity into clarity, more bookings, and higher margins."TripWorks - company mission
TripWorks is an all-in-one booking, automation and business-intelligence platform for tour, activity and attraction operators, handling reservations, payments, scheduling, waivers, pricing and OTA distribution in one system.
It was founded in 2019 by Aaron Fessler, who serves as Founder & CEO. TripWorks is headquartered in New York City.
TripWorks raised a $6M Series A in January 2026 led by Spring Mountain Capital, bringing total funding to roughly $7.5M, and also received a $1.5M NJ Innovation Evergreen Fund investment.
Tour, activity and attraction operators worldwide - from air & sea and city tours to adventure activities, entertainment venues and educational experiences - powering thousands of daily bookings.
It is built by operators for operators and embeds AI and business intelligence directly into operations - dynamic pricing, predictive demand forecasting, abandoned-cart recovery and an AI agent - rather than treating them as add-ons.