revenue-execution
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Peter Isaacson Keeps Finding the Missing Middle
From a 28,000-account wake-up call to AI agents that answer when buyers do, Invoca CMO Peter Isaacson has spent four decades making marketing answer one stubborn question: did it move the business?
Invoca Put a Price Tag on the Phone Call - Now It Wants an AI Agent to Answer It
Invoca spent years teaching marketers what happened after a customer picked up the phone. Its next bet is more ambitious: use that same first-party conversation data to make sure someone - human or machine - answers at all.
Abhijit Mitra
Abhijit Mitra is the chief executive of Outreach, the Seattle-based sales execution platform used by Cisco, McKesson, Okta, SAP, Siemens and Verizon. A self-described technologist with more than two decades of product leadership at Oracle, SAP, ServiceNow and Commure, he was elevated from President of Product & Technology to CEO in September 2024, succeeding co-founder Manny Medina. He is reorienting the company around agentic AI for revenue teams.