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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

revenue-execution

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Legend
Peter Isaacson Keeps Finding the Missing Middle
Executive · Operator · Author

Peter Isaacson Keeps Finding the Missing Middle

From a 28,000-account wake-up call to AI agents that answer when buyers do, Invoca CMO Peter Isaacson has spent four decades making marketing answer one stubborn question: did it move the business?

peter-isaacson · invocaRead →
Legend
Abhijit Mitra
Executive · Operator · Engineer

Abhijit Mitra

Abhijit Mitra is the chief executive of Outreach, the Seattle-based sales execution platform used by Cisco, McKesson, Okta, SAP, Siemens and Verizon. A self-described technologist with more than two decades of product leadership at Oracle, SAP, ServiceNow and Commure, he was elevated from President of Product & Technology to CEO in September 2024, succeeding co-founder Manny Medina. He is reorienting the company around agentic AI for revenue teams.

outreach · ceoRead →