
From baseball cards at eight to billions in clean-energy financing, Palmetto’s founder has spent 15 years turning climate conviction into infrastructure - and keeping unusually candid notes on the cost.

The Terra founder turned a trading-floor objection into a rooftop subscription. Now he is betting that the winning energy company will feel less like a construction project and more like a service people choose to keep.
Rooftop solar has always been sold like a mortgage: big money down, decades of commitment. Terra Energy sells it like a phone plan instead - $0 upfront, a three-year term, and up to half off the power bill from day one.
Palmetto owns the solar panels. You get the power. Inside the Charlotte software company betting that clean energy should work like a subscription - and raising billions to prove it.
Solar panels, door cameras, thermostats and monitored alarms - most homeowners buy them from four different companies. LivSmart's pitch is that they should have bought them from one.
Curb Home Services is assembling roofing, siding and solar contractors without sanding off their local identities. Its wager is that the best home-services platform will be almost invisible to the homeowner - and indispensable to the operator.
The Israeli company that made every solar panel report for duty individually - and then had to fight its way back from a near-death inventory crisis.
Cool Earth Solar is a California solar company with two lives: it launched in 2006 as a venture-backed clean-energy startup chasing utility-scale power with cheap, air-inflated plastic concentrator dishes, then evolved into a locally owned residential and commercial solar installer serving the Stockton-to-Placerville corridor. Today it designs, engineers, and installs solar power and battery storage systems in-house - no outsourcing - under CEO Rob Lamkin, and has been a recognized SunPower dealer, winning national and regional dealer awards.
Pegasus Solar is a Richmond, California manufacturer of rooftop solar mounting and racking systems designed to make installation faster, cheaper, and more watertight for residential and commercial solar installers. Founded in 2012 by Kai Stephan, the company sells a full catalog of mounts, rails, flashings, and rail-free systems - including its SkipRail and InstaFlash lines - through a distributor and installer network across the U.S. Pegasus emphasizes American manufacturing, durable design, and reducing labor time on the roof, with millions of units shipped and a track record it markets around zero reported roof leaks.