Oren Friedman

Oren Friedman is the co-founder and CEO of Rally, a New York-based user research CRM that pulls participant recruiting, scheduling, incentives and consent tracking out of spreadsheets and into one workflow. A Nashville native and Vanderbilt graduate, he built the product with CTO Alec Robins after years selling enterprise research tools at Remesh and AlphaSights. Rally went through Y Combinator's W22 batch, closed an $11M Series A led by Canapi Ventures in June 2025, and counts Adobe, Sonos, MongoDB, GitLab, BILL and Monzo among its customers.