recipient-choice
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SnackMagic lost the office. Then it found the gift.
When corporate lunches vanished in 2020, SnackMagic turned the same ordering machinery into a gift recipients could choose themselves. The clever part was deciding who should do the choosing.
Alyce by Sendoso: The gift is better when you can refuse it
Alyce built corporate gifting around a small act of surrender: let the recipient choose. Now part of Sendoso, its story offers a useful lesson in selling, software, and the danger of assuming you know someone’s taste.
Stadium lost the office lunch. It kept the power of choice.
When offices emptied, Stadium turned a lunch-ordering system into a gift people could choose for themselves. Now it is stitching snacks, swag, recognition, and live experiences into one global business.
Snappy
Snappy is a New York-based corporate gifting platform that flips the traditional gift on its head: instead of shipping one preselected item, a sender picks a budget and a curated collection, and the recipient chooses the gift they actually want. Founded in 2015 by Hani Goldstein and Dvir Cohen, Snappy started in personal gifting before pivoting to enterprise, and now powers employee recognition, customer loyalty, and sales incentives for thousands of companies. Its recipient-choice model, digital 'unwrapping' experience, thank-you loop, and deep HRIS integrations have made it a favorite of HR and people teams, with more than 6 million gifts delivered across 170+ countries.