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OkCupid made dating a question of values
A photograph starts the conversation. OkCupid built a business around what comes next: the beliefs, boundaries, and peculiarities that make two people worth introducing.
SurveyMonkey
How a bootstrapped survey tool from 1999 became the default way the internet asks a question - and why, after a name change and a $1.5 billion buyout, it went right back to being SurveyMonkey.
SurveyLab
Online survey tool & questionnaire software. Professional features. Easy to use.
Marriage Pact
Marriage Pact is a research-driven matchmaking company, born as a 2017 Stanford economics class project, that runs an annual values-based questionnaire on college campuses. Instead of judging looks or swiping, students answer roughly 70 questions about their deepest values, and a stable-matching algorithm pairs each person with their single most compatible 'backup plan' on campus. Founded by Liam McGregor and Sophia Sterling-Angus, it has expanded from one campus to more than 100 schools and over 600,000 participants, and raised a $5M seed round in 2022 to keep building relationship technology.