
At ArcelorMittal Long Products Canada, a former plant leader has a marketing problem measured in furnaces, freight and carbon. Philippe Boulanger's answer begins with customers - and with the idea that old steel can become new infrastructure.

The products promise comfort. François Séguin's job is to make the machinery, data and people behind that promise work at industrial scale - from a Saint-Bruno factory floor to a 17-site North American manufacturing network.
A century-old Quebec steel chain turns local scrap and iron into bridges, truck springs and even guitar strings. Its playbook is integration, patient modernization and low-carbon experiments - plus the uncomfortable discipline to consolidate when a product line stops performing.