The Canadian brand survived a dead bicycle boom, an automobile detour and a parade of owners by learning one useful trick: turn a player’s irritation into equipment. Its new owners are betting that the next growth market is not another pro endorsement, but everyone hockey gear was never properly shaped to fit.
Fox Racing, CamelBak, Bushnell, Simms - Revelyst is the maker collective quietly running the gear behind your weekend. Here is how a Vista Outdoor spinoff became a $1.125 billion private-equity prize, and what it is building next.
Bauer changed hockey by fastening the blade to the boot. Nearly a century later, it is trying to own every millimeter between the player and the ice.