
From Kearney spreadsheets to agentic AI, ORO Labs CMO Emily Rakowski has followed one stubborn question: why is buying at work still so difficult? Her answer is equal parts systems thinking, category craft, and care for the people caught between them.
Big companies do not need another procurement system. They need the systems they already bought to behave like one - which is the expensive, unglamorous problem ORO Labs has turned into a fast-growing enterprise software business.
Omnea is an AI-native procurement orchestration platform that turns the slow, fragmented process of requesting, vetting, buying and renewing suppliers into a single, governed workflow. Founded in 2022 by former Tessian executives Ben Freeman and Ben Allen, the London- and New York-based company gives employees one 'front door' to make purchase requests in natural language, then automatically routes those requests to the right people and systems while tracking spend, risk and renewals. It serves enterprises including Spotify, Wise, MongoDB, Albertsons and Adecco, and has raised over $75M from Insight Partners, Khosla Ventures, Accel and others.
Procol is an AI-powered procurement platform that automates the full source-to-pay lifecycle - intake, strategic sourcing, eAuctions, supplier management, and spend analytics - for enterprise procurement and finance teams. Founded in 2018 by Gaurav Baheti and Sumit Mendiratta, the company pairs autonomous AI agents with white-glove service to help large enterprises cut procurement cycle times and unlock cost savings. Procol says it serves 200+ enterprises managing over $20B in spend, including IKEA, Hershey's, Havells, Emami, and the Tata Group.
Siddharth Sridharan is the Co-Founder and CEO of Spendflo, an AI-native procurement platform that helps fast-growing and enterprise companies manage SaaS vendor relationships and cut software spend. He co-founded Spendflo in 2021 after spotting a universal blind spot: CFOs had no centralized way to track or negotiate SaaS contracts. Backed by $15.9M in funding including a Series A, Spendflo has grown to 140 employees and operates out of San Francisco, promising guaranteed savings on software procurement through a hybrid AI-plus-expert-negotiation model.