Champion Petfoods turned a simple premise - put more recognizable animal ingredients into the bowl - into two global premium brands. Four decades in, the Mars-owned company is betting that the next contest in pet food will be won in the pilot kitchen as much as the pet-store aisle.
Primal built a pet-food platform around a stubborn contradiction: raw nutrition is appealing, but inconvenient. Its answer is a portfolio of frozen, freeze-dried and scoopable formats - now entering a new chapter under Pure Treats.