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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

premium-pet-food

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Company
Petcurean Built a $44 Million Pet-Food Business by Treating Kibble Like a Portfolio
Consumer · Ecommerce · Health

Petcurean Built a $44 Million Pet-Food Business by Treating Kibble Like a Portfolio

The Canadian company does not sell one universal answer to the pet-food aisle. It sells four sharply drawn promises - then makes nutritionists, distributors and recyclable bags carry the weight.

pet-food · pet-nutritionRead →
Company
Champion Petfoods
Consumer · Ecommerce · Health

Champion Petfoods

Champion Petfoods turned a simple premise - put more recognizable animal ingredients into the bowl - into two global premium brands. Four decades in, the Mars-owned company is betting that the next contest in pet food will be won in the pilot kitchen as much as the pet-store aisle.

pet-food · premium-pet-foodRead →
Company
Primal Pet Group
Consumer · Ecommerce · Health

Primal Pet Group

Primal built a pet-food platform around a stubborn contradiction: raw nutrition is appealing, but inconvenient. Its answer is a portfolio of frozen, freeze-dried and scoopable formats - now entering a new chapter under Pure Treats.

pet-nutrition · raw-pet-foodRead →