predictive-audiences
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Company
Saas · Enterprise · Ai
The customer moved. Your data should, too.
Rokt mParticle connects customer history to the next click. A one-cent burger helps explain why that matters - and why collecting data was only the beginning.
customer-data-platform · first-party-dataRead →
Enterprise · Media · Saas
GroundTruth and the curious value of showing up
A click is easy to count. A customer walking through the door is harder. GroundTruth built its advertising business around that difference - and now its new owner wants to predict the visit before it happens.
advertising-technology · location-intelligenceRead →
Health · Ai · Saas
Swoop Built the Patient Target. Then It Bought the Patient Journey.
Swoop spent a decade helping drug marketers find the right audience. Its next act is harder: connecting ads, patient communities and prescription fulfillment without turning health privacy into collateral damage.
healthcare-marketing · pharma-advertisingRead →