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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

predictive-audiences

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AllCompaniesPeopleStoriesProducts
Company
The customer moved. Your data should, too.
Saas · Enterprise · Ai

The customer moved. Your data should, too.

Rokt mParticle connects customer history to the next click. A one-cent burger helps explain why that matters - and why collecting data was only the beginning.

customer-data-platform · first-party-dataRead →
Company
GroundTruth and the curious value of showing up
Enterprise · Media · Saas

GroundTruth and the curious value of showing up

A click is easy to count. A customer walking through the door is harder. GroundTruth built its advertising business around that difference - and now its new owner wants to predict the visit before it happens.

advertising-technology · location-intelligenceRead →
Company
Swoop Built the Patient Target. Then It Bought the Patient Journey.
Health · Ai · Saas

Swoop Built the Patient Target. Then It Bought the Patient Journey.

Swoop spent a decade helping drug marketers find the right audience. Its next act is harder: connecting ads, patient communities and prescription fulfillment without turning health privacy into collateral damage.

healthcare-marketing · pharma-advertisingRead →