pr-measurement
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Tina McCorkindale and the trouble with easy answers
From a college classroom to the Institute for Public Relations, Tina McCorkindale has made a career of asking what communication actually changes. Her work puts research, trust, and a well-timed question at the center of the conversation.
The Last Mile of Media Monitoring Is Still Human
DigiMent Research is betting that the hardest part of media intelligence is not finding more mentions. It is deciding which ones deserve a human being's attention.
The PR Agency That Put a Camera in the Operating Room
MediaSource wagered that a medical breakthrough is easier to understand when people can see it. Twenty-eight years later, the Columbus agency sells the whole chain from story discovery to newsroom-ready footage to proof that attention changed behavior.
CARMA wants PR to show its working
Counting headlines is easy. CARMA sells the harder job: explaining what coverage means, whether it helped, and what a communications team should do next.
Cision UK wants to make every headline answerable
A £110 million insurance refund shows what media intelligence can measure. Cision’s next test is tracking what AI says about your brand.