postpartum-care
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The Company That Made IVF an Employee Benefit
How a fertility website became a Nasdaq-listed benefits company covering millions of employees - and why big employers hand it the hardest part of their health plan.
Lōvu Health
Lōvu Health is a Cupertino-based digital maternal health company that follows mother and baby from pre-conception through two years postpartum. It pairs connected home devices - a blood pressure monitor, smart scale and fetal Doppler - with a pregnancy navigator, an OB-facing dashboard, and a marketplace of 50+ specialty vendors, using real-time remote patient monitoring and AI to catch complications like preeclampsia and perinatal depression earlier.
Willow Innovations, Inc.
Willow Innovations is a U.S. femtech company that invented the first all-in-one, in-bra wearable breast pump, freeing new mothers from cords, tubes and the pumping room. Founded in 2014 out of Josh Makower's ExploraMed incubator, Willow now sells app-controlled, leak-proof pumps (Willow 360, Willow Go, Willow Sync and the manual Willow Wave) along with a growing line of feeding and postpartum accessories. In 2025 it acquired UK rival Elvie to build a scaled maternal-health platform.
Nest Health
Nest Health is a New Orleans-based value-based care company that brings primary medical, behavioral, and social care directly into the homes of families on Medicaid. Founded in 2021 by Dr. Rebekah Gee and Rebecca Kavoussi, the company offers 24/7 in-home and virtual visits at no additional cost to eligible families, treating the whole household - children, parents, and postpartum mothers - under one roof. Its model has reduced emergency room use, doubled vaccination rates, and delivered a two-to-one return for payer partners across Louisiana and Arizona.
Origin
Origin is a women's health company that makes insurance-covered pelvic floor and whole-body physical therapy widely accessible through a hybrid model of nationwide virtual care and in-person clinics. Founded in 2020 by Carine Carmy, Nona Farahnik Yadegar, and David Yadegar, Origin treats conditions across pregnancy, postpartum, menopause, sexual health, and musculoskeletal pain, and has served over 50,000 patients while shifting pelvic care from a $200-300 cash-pay model to in-network visits that cost most patients under $36.
Oula
Oula is a modern maternity and gynecology clinic that blends midwifery with obstetrics in a single, collaborative care model. Founded in New York in 2019 and opening its first Brooklyn clinic in 2021, Oula pairs in-person visits with virtual check-ins and care navigators to deliver personalized, evidence-based pregnancy, postpartum, and women's health care. The company reports outcomes that beat NYC benchmarks across race and payer type, accepts insurance and Medicaid, and is expanding beyond New York City after raising a $28M Series B in 2024.
SimpliFed
SimpliFed is a virtual maternal health company based in Ithaca, New York, that helps families through pregnancy, postpartum, and baby feeding. Founded by biomedical engineer Andrea Ippolito in 2019, it began as insurance-covered virtual lactation support and has grown into a broader 'Maternal Health Operating System' (mOS) that pairs IBCLC lactation consultants and care navigators with prenatal and postpartum virtual OB services. Working in-network with most major commercial plans and Medicaid in multiple states, SimpliFed partners with health systems and OB clinics to extend judgment-free, evidence-based care into the home.