
A working AI company gave Jay Madheswaran revenue, customers and a reason to stay put. He changed course anyway, bringing a builder’s habits to the paperwork of plaintiff law.

At Prezi, he learned the numbers. At InVision, he made a movie. At Apollo, he built a 60-plus-person machine. Now Eve's CMO is applying an old lesson to legal AI: the playbook must fit the product.

He learned speed at Facebook, company-building at Rubrik and pattern recognition at Lightspeed. At Eve, Jay Madheswaran is betting those lessons can give plaintiff lawyers more time for judgment - and less paperwork to drag behind them.

The Harvard-trained lawyer left consulting, started Blueshoe in a Boston-area coffee shop, and kept changing the product until one stubborn problem came into focus: legal help moves much slower than the question that starts it.