A $466,820 Kickstarter win nearly became a global returns nightmare. Ohsnap paid for the lesson, rebuilt the grip and turned obsessive iteration into a phone-accessory business - and a second act in mobile gaming.
The San Francisco wholesaler turned cases, cables and Bluetooth speakers into a compact B2B catalog. Its surviving trail is a field guide to merchandising commodity hardware - and a warning about what happens when the catalog outlives the company behind it.
MOFT folded a laptop stand down to 3mm, raised a million dollars proving people wanted it, and then kept folding - into wallets, desk mats, and iPad studios. Here is how a neck ache became a product category.