personalized-jewelry
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Jewlr Turned a Jewelry Problem Into a Software Business - Then Sold 1.3 Million Pieces
Software engineers entered a stubbornly traditional trade, learned manufacturing the hard way, and built an online customization machine. The useful lesson is not about jewelry - it is about owning the messy middle between a customer's click and the box at their door.
HAVERHILL
HAVERHILL is a fifth-generation, family-owned fine jewelry company based in Warren, Rhode Island that makes personalized 14k gold birthstone jewelry to order. Founded by designer Haverhill Leach in 2013 and run alongside CEO Andrej Strojin, the brand pairs an in-house, waterfront studio with a direct-to-consumer, Shopify-powered storefront, shipping custom rings, necklaces, bracelets and earrings in a matter of days. It has landed on the Inc. 5000 list of America's fastest-growing private companies three years running.