Company Profile · Fine Jewelry · Rhode Island
HAVERHILL
The birthstone doesn't exist until you order it. Then a fifth-generation studio in Warren, Rhode Island makes it - in solid 14k gold, by hand, in about a day.
The birthstone doesn't exist until you order it. Then a fifth-generation studio in Warren, Rhode Island makes it - in solid 14k gold, by hand, in about a day.
Here is a slightly strange thing about HAVERHILL, the fine jewelry company in Warren, Rhode Island: it sells a lot of rings, but it does not really own many rings. When you buy a personalized birthstone ring from haverhill.com, there is generally no finished ring sitting in a drawer waiting for you. The company makes it after you pay. This is called made-to-order, and in most of retail it is treated as a niche luxury flourish, the sort of thing that takes six weeks and a deposit. HAVERHILL treats it as the entire operating model, and does it in roughly one to four business days.
That distinction matters more than it sounds. The traditional way to sell jewelry is to guess - to manufacture a range of finished pieces, ship them to stores or a warehouse, and hope the mix matches demand. Whatever doesn't sell becomes markdown, or worse, dead inventory tying up cash in the most expensive raw materials a small company can buy: gold and gemstones. HAVERHILL mostly sidesteps this. Because each piece is built to a specific customer's specification - their birthstone, their initials, their milestone - there is little speculative inventory to write down. The capital that would be frozen in unsold stock stays liquid.
The trade-off, normally, is speed. Custom things are slow. HAVERHILL's answer is vertical integration, which is a tidy way of saying it does nearly everything itself, under one roof, on the banks of the Palmer River. Design, stone-setting, polishing, engraving - all in-house, in a waterfront studio. There is no chain of outside vendors to coordinate, no queue behind other people's orders. Control the process and you can compress the timeline. The result is a company that behaves like a fast e-commerce brand while making a product that is genuinely handmade to order.
None of this is an accident of the internet age. HAVERHILL is a fifth-generation jewelry family. The Leaches have been making jewelry in New England since the 1880s, back when Providence was, more or less, the jewelry capital of the United States. The founder's great-great-grandfather, Edwin Leach, was working in the trade in the 1800s; her father, Ted Leach, ran a precious-metal findings business. So the "made in Rhode Island" line on the website is not a marketing costume. It is roughly a century and a half of the same regional craft, ported onto a Shopify checkout.
What HAVERHILL actually sells, underneath the gold, is personalization as the product rather than personalization as an upsell. Most jewelers will engrave your bracelet as an add-on to a thing they already made. HAVERHILL flips it: the custom object is the object. Pick your stones, your letters, your arrangement, and the piece is assembled around your choices. That framing - build the company entirely around the customization, don't bolt it on - is the quiet strategic decision underneath everything else.
It appears to work commercially. The company reached roughly $16 million in revenue in 2024 and has said it is on pace for more than $25 million in 2025, on a compound growth rate of about 40% over three years. It has been named to the Inc. 5000 list of America's fastest-growing private companies three years in a row. And, tellingly for a category people supposedly buy once, nearly 30% of HAVERHILL's customers come back to buy again within twelve months. Personalized jewelry, it turns out, is additive - another birthstone, another name, another milestone. The product invites its own sequel.
“Beautiful reminders of what you love most.”
The origin story reads like a footnote you'd assume was invented for a pitch deck. Haverhill Leach founded the design house in 2013. In 2018 she matched with management consultant Andrej Strojin on a dating app. They married four months later, and he joined the company as CEO. The personalized birthstone business - the one that scaled - launched the same year.
Fifth-generation New England jeweler. Before returning to the family trade she designed for Kate Spade, Mayle and Waterworks - and launched her own swimwear line. She started HAVERHILL on the road, running roughly 160 trunk shows before it ever went online. Yes, the brand is named after her.
A management consultant by background who joined in 2018 to build the operating side of the business. He helped turn a trunk-show design label into a vertically integrated, direct-to-consumer machine - and pushed the idea of letting shoppers customize necklaces, bracelets, rings and earrings themselves.
Made-to-order rings, necklaces, bracelets and earrings set with genuine birthstones in solid 14k gold - one stone or many, arranged your way.
Combine letters and stones to spell names, initials and words. Family milestones, rendered in gold you can wear every day.
Named lines like Warren, Newport and Rosecliff - including the Warren ring, whose emerald-cut stones create a "hall of mirrors" effect.
Designed to be combined and added to over time. Which is also, not coincidentally, why customers keep coming back.
Figures are company-stated and approximate, but the shape is the point: made-to-order didn't cap growth, it enabled it.
The brand's name is also the founder's first name. Haverhill made HAVERHILL.
The co-founders met on a dating app and married four months later. The company came shortly after.
Five generations of jewelers, tracing back to the 1880s in New England.
The founder designed for Kate Spade and Waterworks - and once ran a swimwear line.
It started with 160 in-person trunk shows before a single online order.
The Warren ring uses an emerald cut for a "hall of mirrors" optical effect.