personal-training
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The $9.99 Gym That Wants to Make Big-Box Fitness Feel Premium
EōS Fitness is betting that the cheapest gym on the block does not have to feel cheap. Its formula pairs entry-level dues with big floors, recovery rooms, classes and a growing appetite for acquisitions.
The Quiet Operating System Behind Your Blowout, Massage and Lash Refill
Five familiar storefronts share one less-visible machine. WellBiz Brands is betting that memberships, common technology and local ownership can make personal care more repeatable - for guests and franchisees alike.
The $12 Million Gym Bet: Onelife Is Turning the Neighborhood Club Into a Third Home
Onelife Fitness is wagering that the winning gym is neither a bare-bones box nor an exclusive country club. Its growing network sells something more practical: enough equipment, classes, recovery and family infrastructure to make showing up the easy part.
UFIT Health, Fitness & Sports
UFIT is Singapore's largest independently owned health, fitness and sports community, combining personal training, group classes, physiotherapy, sports medicine, nutrition, podiatry and corporate wellbeing under one integrated roof. Founded in 2011 as an outdoor bootcamp in Fort Canning Park, it now runs multidisciplinary hubs across the city where coaches and clinicians collaborate through its 'Circle of Care' model to treat everyday clients like athletes in their own lives.
Kickoff
Kickoff is a New York-based remote fitness and nutrition coaching platform that pairs clients with certified personal trainers and registered dietitians who deliver custom workouts, meal guidance, and daily text and video check-ins. Founded in 2019 by CEO John Gardner, the company set out to make elite-level personal coaching affordable, and more recently has moved to have its dietitian-led training covered by health insurance so many clients pay little or nothing. Kickoff has attracted more than 20,000 coaches and raised roughly $11M from investors including 645 Ventures, FJ Labs, and Expa.
Active Wellness
Active Wellness is a San Francisco-based fitness and wellness management company that designs, builds, staffs, and operates premium fitness centers across North America so its clients - healthcare systems, corporations, residential developers, community clubs, and senior living communities - don't have to. Co-founded and led by industry veteran Bill McBride, the company pairs decades of operational know-how with branded programming, technology, and consulting to turn fitness facilities from cost centers into thriving, profitable, member-loved spaces.
The Bay Club Company
The Bay Club Company is a membership-based active lifestyle and hospitality company headquartered in San Francisco. Founded in 1977 with the nation's first co-ed fitness club, it now operates a growing collection of resort-inspired clubs organized into regional campuses across the West Coast - the Bay Area, Los Angeles, San Diego, and the Pacific Northwest. Built on four points of focus - fitness, sports, family, and hospitality - the company serves a community of 135,000-plus members with tennis, swimming, squash, golf, pickleball, group exercise, family programs, dining, and spa services. Backed by KKR, Bay Club is in an aggressive expansion phase, acquiring regional operators to scale toward 50-plus clubs and over 200,000 members.
Tempo
Tempo is a San Francisco-based connected fitness company building an AI-powered home gym. Its flagship Tempo Studio uses 3D infrared sensors and computer vision to track form in real time, coach lifters through strength workouts, and adapt programs to each user. Founded in 2015 by Moawia Eldeeb and Josh Augustin, the company has raised over $316M, including a $220M Series C led by SoftBank in 2021.