partnership-marketing
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Kirk Posmantur and the business of the introduction
At twelve, Kirk Posmantur was writing to hotel bosses about their sheets. The founder of Axcess Worldwide and co-founder of 25madison would make a career of finding the people a business ought to meet.
The Two-Second Play That Took a Village
Amplified Marketing makes brand experiences look spontaneous. Behind the party is a less photogenic advantage: partnership fluency, field logistics, and the discipline to turn a sponsor's idea into a place people actually want to enter.
Maura Smith Is Building Marketing for the Moment After the Click
For nearly two decades, Maura Smith has argued that affiliate marketing belongs in the boardroom, not the basement. Now AI is erasing the click, and her campaign to measure influence instead of habit looks less like a niche crusade and more like a map of what comes next.
Steve Chauby Is Making Insurance Behave More Like a Good Teacher
After two decades moving from underwriting spreadsheets to startup experiments and nationwide distribution, Steve Chauby has arrived at a deceptively simple idea: give educators choice, remove friction and show up where their lives actually happen.
Ian Brodie Built the Software Only After the Service Taught Him What to Build
Before Levanta became a funded creator-commerce platform, Ian Brodie learned the expensive difference between software people admire and software they will actually use. His second company grew from that scar tissue.