parenting
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Natalie Gordon
Natalie Gordon is the CEO and Founder of Babylist, the universal baby registry and family commerce platform she coded during her son's nap time in 2011. A University of Waterloo computer science graduate and Amazon Fresh alum, she turned a personal frustration with big-box registries into a profitable, $750M+ annual revenue business serving millions of families. She has expanded Babylist beyond registries into first-party ecommerce, editorial content, and a health vertical covering insurance-reimbursed breast pumps—including Medicaid recipients. In 2025, she launched the 'End the Baby Tax' campaign, uniting 30 baby brands against tariffs in a full-page Washington Post ad and a Times Square billboard. Named a 2026 CNBC Changemaker, she is one of the most trusted voices in the parenting and family retail space.
Sara Mauskopf
Sara Mauskopf is the CEO and co-founder of Winnie, a marketplace helping millions of parents find daycare, preschool, and childcare across the United States. A MIT computer science graduate and former product leader at YouTube, Twitter, and Postmates, she co-founded Winnie in 2016 after struggling to find childcare for her first child. Under her leadership, Winnie has raised $15.5M in funding, serves over 4 million parents, covers 250K+ licensed providers across 7,000+ U.S. cities, and ranked #177 on the 2023 Inc. 5000 list of fastest-growing private companies - earning the #1 Consumer Services Company spot.
Emily Oster
Emily Oster is a Harvard-trained economist, Brown University professor, and the mind behind ParentData - a platform transforming how millions of parents make decisions. With four consecutive New York Times bestsellers, TIME's 100 Most Influential People recognition, and over a million books sold, she wields data like a scalpel against pregnancy myths and parenting guilt, convincing readers that evidence beats anxiety every time.
Virginia Sole-Smith
Virginia Sole-Smith is an award-winning journalist, NYT-bestselling author, and creator of Burnt Toast - a newsletter and podcast with 66,000+ subscribers dedicated to dismantling diet culture and anti-fat bias. Her books 'The Eating Instinct' (2018) and 'Fat Talk: Parenting in the Age of Diet Culture' (2023) have made her one of the most influential voices in fat liberation and body-positive parenting. She writes with unflinching clarity and warmth, blending rigorous investigative reporting with deeply personal narrative.