parenting
(12)
ebebek Built a Baby Business by Letting Parents Touch the Merchandise
A Turkish parenting website became a chain of more than 300 stores by listening to what a screen could not answer. Its next test is making that formula pay abroad.
The Bottle That Works Like a Mom, From a Team That Ran Medela
A former Medela executive and a Harvard-MBA operator spent more than a decade re-engineering the baby bottle. The pitch is simple: make the bottle behave like the breast so babies stop refusing one for the other.
The Three Moms Who Built a Projector to Un-Glue Kids From Tablets
Three mothers, one pandemic, and a stubborn belief that kids deserve stories on the ceiling instead of screens in their hands. Tikino turned that idea into a profitable hardware company - without spending a euro on ads.
ActivityHero
ActivityHero is a Palo Alto-based online marketplace and software platform that helps parents find, compare, and book summer camps, after-school classes, and enrichment activities for their kids - in-person, online, or on-demand. Founded in 2012 by engineers-turned-mothers Peggy Chang and Shilpa Dalmia, it also provides registration, marketing, and management software to the camps, studios, and school districts that run those programs, connecting millions of families with tens of thousands of activity providers.
Bloom Care
Bloom Care is a Brazilian femtech building the country's largest virtual clinic for women's and family health. Founded in 2017 by three women, its app pairs members with gynecologists, obstetricians, pediatricians, psychologists and nutritionists for continuous, evidence-based care across the full life journey - from menstrual health and fertility through pregnancy, postpartum, parenting and menopause. Sold mostly through employers and health plans on a B2B2C model, Bloom counts partners like Sanofi, SulAmérica, Natura and Nestlé, and was named to CB Insights' Digital Health 150.
Joon Health
Joon Health is a San Francisco-based pediatric behavioral health company (YC W22) that turns real-life routines into a video game for kids with ADHD, autism, anxiety and depression. Children care for a virtual pet called a Doter, leveling it up by completing parent- and clinician-assigned tasks like chores, homework and hygiene. Founded in 2021 by three UC Berkeley grads, Joon has reached over 500,000 users and 18,000 paying subscribers, and raised $6.4M in 2023 to become a first-line digital treatment for pediatric behavior disorders.
Maka Kids
Maka Kids is a Detroit-based children's media company building an ad-free, algorithm-free streaming app for kids ages 0 to 6. Founded in 2023 by Isabel Sheinman and Tanyella Leta, the company designs screen time around child well-being rather than engagement. Every piece of content is scored against Maka Imprint, a patent-pending developmental framework built over two years of research with the Yale Child Study Center that maps seven domains of early childhood development across more than 650 indicators. Maka raised $3 million in seed funding led by Michigan Rise in May 2026.
Maisonette
Maisonette is a curated online marketplace for babies, kids, and parents - often described as the 'Net-a-Porter of childrenswear.' Founded in 2017 by two former Vogue staffers, it brings together clothing, shoes, toys, nursery furniture, and home decor from hundreds of independent and luxury brands in one design-led storefront, layered with its own private-label lines like Maison Me and Neon Rebels.
Freestyle
Freestyle is a Santa Monica-based, high-performance baby care company building premium diapers and wipes for modern parents who refuse to choose between performance, clean materials, and good design. Founded in 2022 by two dads, Russ Wallace and Mike Constantiner, the brand pairs proprietary absorbency technology (its BambooTek tree-free core and 7-layer Skin Shield system) with Total Chlorine Free, EWG Verified materials. After closing a $10M Series A led by Silas Capital in March 2026, Freestyle is scaling across Walmart, Target, Whole Foods, Amazon, and its own subscription channel.
Babylist
Babylist is the operating system for new parenthood — a universal baby registry that grew into an ecommerce destination, a content engine, a healthcare brand, and now a chain of experiential showrooms. Founded in 2011 by ex-Amazon engineer Natalie Gordon, the company hit $750M in 2025 revenue while staying founder-led, profitable, and unapologetically focused on the parent.
PatPat
PatPat is a global direct-to-consumer children's and family apparel brand founded in 2014 by two engineer-fathers, Albert Wang and Ken (Can) Gao. It uses a data-driven, mobile-first model to deliver affordable, trend-forward kids' clothing, family matching outfits, and proprietary innovations like the stain-resistant Go-Neat fabric and the light-up Go-Glow line to more than 23 million customers across 140+ countries.
Winnie
Winnie is a San Francisco-based childcare marketplace that connects millions of parents with licensed daycare centers, preschools, and early education providers across the United States. Founded in 2016 by Sara Mauskopf and Anne Halsall - two former Google and Postmates engineers who were also parents - Winnie has grown from a local San Francisco app into a national platform covering 200,000+ licensed providers in over 7,000 cities. The platform combines comprehensive data (tuition costs, licensing status, inspection reports, availability) with community reviews and a SaaS layer for providers called Winnie Pro. Ranked #177 on the 2023 Inc. 5000 list and #1 in Consumer Services, Winnie sits at the intersection of a 500-billion-dollar childcare crisis and a generation of parents who expect the same search experience for daycares that they get for restaurants.