packaging-design
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Chitra Ebenezer’s Quiet Trick: Make an Old Fastener Feel New Again
She once planned to become a doctor. Instead, Chitra Ebenezer built a career diagnosing a different problem: how to help familiar brands earn a fresh look.
Richard Fine
Richard Fine is Chief Business Officer at Zocdoc, where for more than a decade he has helped turn a doctor-booking marketplace into what he calls 'healthcare access infrastructure.' A two-time founder with two exits, he built Help Remedies, the over-the-counter brand that made aspirin boxes funny and won a Cannes Lion, and spent years as a brand strategist at Redscout working with Nike, PepsiCo and Diageo. Oxford-trained in Philosophy, Politics and Economics and raised by two epidemiology professors, he frames his work simply: he loves healthcare and hates its incentives, and at Zocdoc he gets to fix both.