outdoor-apparel
(13)
Sportsman's Warehouse
How a single Utah outfitter turned camo, cartridges and reloading powder into a $1.2 billion business - and why its edge is the stuff Amazon can't ship.
Dan Clifford
Dan Clifford is the Chief Marketing Officer of Cotopaxi, the Salt Lake City B Corp that builds outdoor gear and directs 1% of revenue toward fighting global poverty. He leads the brand's full marketing function - creative, brand storytelling, growth, performance, and e-commerce - after two decades scaling specialty, outdoor, and luxury retail brands. Before Cotopaxi he was CMO at the lingerie brand Pepper, and earlier held senior marketing roles at Victoria's Secret, Express, and J.Jill, where he helped transform multibillion-dollar names for the digital era.
Dennis Seydel
Dennis Seydel is the Chief Marketing Officer of The North Face, appointed in January 2025 after joining the outdoor brand in 2023 to lead global brand management. A marketing executive who spent 17 years building brands at Nike, he went on to run marketing at YouTube Music and Uber Eats, serve as Chief Brand Officer at healthcare-apparel disruptor FIGS, and lead North America marketing and communications at Tommy Hilfiger. He is known for working at the intersection of culture, sport, and consumer storytelling.
Drew Eakins
Drew Eakins is a marketing leader in the outdoor industry and the marketing chief for Reima's North America business, the 80-year-old Finnish children's outdoor clothing and footwear brand. Based in Colorado, he has spent more than a decade building outdoor brands, with earlier stops at Cotopaxi, Hestra Gloves, and Great Trango Holdings. He is known for connecting technical outdoor products with the audiences who actually use them, and for leaning into brand storytelling, wholesale partnerships, and channel strategy.
Jenna Woodhull
Jenna Woodhull is Chief Merchandising Officer at Sendero Provisions Co., the Waco, Texas apparel brand that started with a single hat in 2014 and now sells a full Western-meets-outdoor line. She has spent close to three decades in apparel, beginning as a Volcom sales rep in the late 1990s, moving through Hurley as National Sales Manager and Director of Retail Marketing, returning to Volcom as global VP of design and merchandising from 2010 to 2013, then co-founding the Newport Beach brand agency and showroom Band of Martians. She spent roughly ten years at Brixton, rising to Senior Vice President of Design & Merchandising and later Chief Merchandising Officer, before a stint as global head of women's product at Liberated Brands overseeing Volcom, Billabong and RVCA. She joined Sendero in February 2025 to run merchandising strategy, product vision and category expansion. She is known in the industry for balancing creative instinct with commercial discipline, and she describes her own style as vintage classic, usually finished with boots.
Ariat International
Ariat International is a Union City, California footwear and apparel company founded in 1993 that applied athletic-shoe technology to riding boots and grew into the world's largest equestrian sports brand. Today it designs performance boots, western wear, workwear and flame-resistant gear for riders, ranchers, tradespeople and outdoor enthusiasts, sold globally through retailers and direct-to-consumer channels.
Bealls, Inc.
Bealls, Inc. is a privately held, family-owned off-price retailer founded in Bradenton, Florida in 1915. Now in its fourth generation of Beall family leadership, the company operates more than 650 stores across roughly 23 states under the bealls, Bealls Florida and Home Centric banners, along with e-commerce sites. It employs about 14,000 people and generates annual sales of roughly $2-3 billion by outfitting value-minded families with branded apparel, footwear, accessories and home merchandise at prices marked well below traditional retail.
Cotopaxi
Cotopaxi is a Salt Lake City outdoor gear and apparel brand built as a certified B Corporation around the promise of 'Gear for Good.' Founded in 2014 by Davis Smith, it makes colorful, durable backpacks, travel packs and jackets - including the one-of-a-kind Del Día packs sewn from remnant fabric - and channels 1% of revenue into the Cotopaxi Foundation to fight extreme poverty, largely in Latin America. Selling direct-to-consumer, through wholesale partners and a growing base of retail stores, Cotopaxi has grown past $150M in annual revenue while positioning purpose as central to the business rather than an afterthought.
L.L.Bean
L.L.Bean is a family-owned outdoor apparel, footwear and gear retailer founded in Freeport, Maine in 1912. Built on the Maine Hunting Shoe (the Bean Boot) and a mail-order catalog, it has grown into an omnichannel brand selling clothing, footwear, camping and fishing equipment, and home goods across retail stores, catalogs, telephone and online channels, with roughly $1.7-1.8 billion in annual revenue. The company pairs product sales with its Outdoor Discovery Programs, which teach skills like kayaking, fly casting and archery, and a mission of getting people outside.
The North Face
The North Face is an American outdoor apparel, footwear, and equipment brand founded in San Francisco in 1966. Now a subsidiary of VF Corporation, it designs technical gear for climbers, hikers, skiers, and everyday adventurers - from the Nuptse and Denali jackets to Summit Series expedition kit - alongside a large lifestyle business, and generated roughly $3.7 billion in revenue in fiscal 2025. Its 'Never Stop Exploring' tagline anchors both a product philosophy and impact programs like the Explore Fund.
Title Nine
Title Nine is a women-owned outdoor and active apparel brand founded in 1989 by Missy Park and named after the Title IX law that opened school sports to women. Headquartered in Emeryville, California, it designs and sells sports bras, activewear, swimwear, and outdoor clothing built specifically for women's bodies. What began as a Bay Area mail-order catalog has grown into an estimated $100M direct-to-consumer and retail business - the largest independently owned retailer of women's fitness clothing - staffed overwhelmingly by women athletes and led by an all-women executive team. Alongside apparel, Title Nine has invested heavily in female entrepreneurs through its annual Pitchfest competitions.
Noriko Morimoto
Noriko Morimoto is the Chief Marketing Officer of Title Nine, the Emeryville-based women's activewear brand founded in 1989. A Bay Area native who cut her teeth building brands at Burton Snowboards, Gap, Zipcar, NatureBox and Boosted Boards, she has spent a career pointing well-known consumer names in the direction of growth and turnaround. She pairs a UC Berkeley undergraduate degree with an MBA from Northwestern's Kellogg School of Management, and specializes in brand platform development, consumer acquisition and digital-plus-offline engagement.
Nick Wilkoff
Nick Wilkoff is the Chief Marketing Officer of L.L.Bean, the 111-year-old Maine outdoor brand known for its lifetime guarantee, Bean Boots, and Outdoor Discovery programs. A Middlebury environmental policy graduate who started his career as a Forrester Research analyst, Wilkoff leads brand, marketing, and customer engagement for a company doing roughly $1.7 billion in annual revenue. He champions an outdoors-for-everyone philosophy, pairing L.L.Bean's heritage of quality and durability with a modern, inclusive, community-first approach to keeping a legacy brand relevant.