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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

ontario-tourism

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Legend
Lauchlan Rogers Maps the New Journey to Ontario
Executive · Operator · Creator

Lauchlan Rogers Maps the New Journey to Ontario

A childhood split between downtown Toronto and Nova Scotia, a mapmaker's education and years of learning creative tools from scratch shaped a tourism marketer who treats curiosity as both craft and strategy.

lauchlan-rogers · destination-ontarioRead →
Company
The Tourism Board That Turned C$10.2 Million Into 1 Million Trips - With an Asterisk
Media · Consumer

The Tourism Board That Turned C$10.2 Million Into 1 Million Trips - With an Asterisk

Destination Ontario built a public-sector growth loop from research, stories and partner links. The useful bit is not the postcard - it is how the agency measures attention all the way to estimated trips and spending, then admits where the math and the channels changed.

destination-ontario · ontario-tourismRead →
Company
The Canoe Shop That Sold Certainty: How Algonquin Outfitters Turned 40 Boats Into an 11-Location Adventure Machine
Consumer · Ecommerce · Logistics

The Canoe Shop That Sold Certainty: How Algonquin Outfitters Turned 40 Boats Into an 11-Location Adventure Machine

Most outdoor retailers sell equipment. Algonquin Outfitters sells the confidence to leave the parking lot - a quietly powerful model built from local knowledge, lighter canoes and six decades of fixing trip-day friction.

algonquin-park · canoe-rentalsRead →