online-whiteboard
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You Can't Buy FigJam Without Buying Figma
Miro will sell a whiteboard to anyone for a few dollars and never mention the rest of its catalog. FigJam refuses to sell you anything unless you also buy a Figma seat. That one difference explains two very different companies.
The Whiteboard War Is Really a Budget War
Miro sells a room for collaboration. FigJam and monday.com sell a reason not to buy another room - and that changes how teams should choose.
Figma
Figma won by turning interface design into a shared room. Now the public company is trying to make that room the place where ideas, code, AI and the people with opinions about all three finally meet.
Mural
Mural is the AI-powered visual workspace where distributed teams run workshops, map ideas, and make decisions together. Born in Buenos Aires in 2011 and headquartered in San Francisco, the company powers visual collaboration for most of the Fortune 100, including IBM, Atlassian, Intuit, and Autodesk.