online-video
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Connatix Found the Money Behind the Play Button
Publishers had stories. Advertisers had budgets. Connatix built the machinery between them - and its evolution into JWX reveals why a video player was only the beginning.
DEFY Media had the audience. Who had the money?
Smosh, Clevver and Honest Trailers made DEFY Media hard to ignore. Its 2018 collapse exposed the awkward economics of owning the show while somebody else owns the screen.
The Agency That Put Every Marketing Lever in One Room
Social Media Top Team has spent more than two decades selling small businesses a tempting idea: stop managing a cabinet full of specialists and make one team answer for the trip from click to client.
YouTube
Twenty years after three ex-PayPal employees uploaded a clip from the San Diego Zoo, YouTube pays creators more than any studio and gets watched more than any TV network. Here is how the video site became infrastructure.