Mimeo turned a late-night print order into a production system: upload the file, make the books, and get them to the room by morning. The real product is time.
A print-order website became a ¥61.95 billion business by putting other companies’ machines to work. Now RAKSUL is betting that the same customers will buy much more than ink on paper.
A failed social calling card became a business built on paper, personality and letting customers choose. Twenty years after launch, MOO is taking that idea into branded merchandise - with some hard lessons from the factory floor.